TikTok Shop
Create joy and sell more
Let your customers discover and buy your products the fun way.
Shopping,powered by TikTok
TikTok Shop is paving an entirely new way for brands to authentically
connect with creators and communities to grow their business and drive meaningful shopping
moments.
Discovery
Entertainment meets commerce through authentic
and relatable shopping content, that sparks inspiration leading to purchase.
Trusted Creators
Creators show up differently on TikTok,
bringing a fresh take on shopping by helping brands build trust and influence
through authentic content.
Engaging Communities
Creators show up differently on TikTok,
bringing a fresh take on shopping by helping brands build trust and influence
through authentic content.
Easy & Safe Shopping
Revolutionising the shopping journey, from the
For You Page to a safe and secure check-out, order management, and support all
within the app.
Scaleable Ecosystems
Support for your business, no matter the size.
From logistics to post-sale management, you'll find the tools you need to grow.
TikTok Shop provides 4 native ways to shop
It enables merchants and creators to showcase and sell products for the TikTok community to
discover and purchase directly through a complete in-app experience.
Live shopping
Shop directly from a LIVE by tapping the pinned products or
browsing the shopping basket icon
Shoppable videos
Shop directly from a shoppable in-feed video by tapping the
product link & basket icon
Product showcase
Shop directly from a brand or creator account and get access
to products within the app
Shop tab
Let users find your product assortment, shoppable content,
and promotion campaigns all in one place
TikTok Shop For You
I am a
I am a
Seller
Creator
Partner
Affiliate
Seller
TikTok Shop enables brands to showcase and sell products
for the TikTok community to discover and purchase.
Purchase & Conversion
With an all-in-app experience, there is no
redirection to partnered shopping apps or websites, meaning higher conversion and sales.
Campaigns & Promotion
Get access to TikTok Shop’s platform campaigns and
extensive selection of promotion tools.
Direct Creator Collaboration
Discover, communicate and collaborate with
thousands of creators through our affiliate programme directly accessible on TikTok
Shop.
Performance Analysis
Track performance, traffic, customer reviews and
transaction data through TikTok Shop’s data dashboards
Learn more
Creator
TikTok Shop enables brands to showcase and sell products
for the TikTok community to discover and purchase.
Quick and seamless experience
Browse, select and add your products into your
in-feed videos and LIVE and start selling and track performance, in just a few taps.
An all in-app experience
From product selection to community building and
selling, everything happens within the TikTok app.
A 360° Offering
Earn affiliate commission from products promoted in
your content and contact brands directly to request access to free products to promote
Brand Partnerships and campaigns
Be connected to leading UK brands and gain access
to potential long-term commercial collaboration opportunities
Learn more
Partner
TikTok Shop enables partners to facilitate a range of
services for sellers and creators to help them grow on the platform.
New leads and collaborations
Have the opportunity to collaborate with new
brands/creators by tipping into the TikTok audiences
Training & development
Dedicated e-commerce and platform training to help
usher you to growth
Rewards, Incentives & Commission
Unlock your earning potential
Learn more
Affiliate
TikTok Shop's affiliate programme gives creators a new
and exciting opportunity to monetize their content, creativity and influence by
collaborating with sellers on TikTok.
Affiliate for sellers
Leverage our creator marketplace to seamlessly
partner with our content creators who can sell to their audiences on your behalf.
Affiliate for creators
Access a number of products to promote in the
Affiliate Product Marketplace and unlock the opportunity to earn commission.
Learn more
1
in 4
TikTok users are interested in buying from TikTok LIVE
because they get to see the product (vs just seeing pictures).
62
%
of weekly TikTok users have engaged in ecommerce
behaviour on TikTok.
1.5
x
users are more likely to immediately buy something that
they discovered on the platform in comparison to other platform users.
Sources: (1)TikTok Marketing Science Global Growing TikTok in eCommerce
Study (UK Results) 2022 conducted by Material May 2022 (n=549) (2)TikTok Marketing Science
Global Shopping Ad Products Study 2022 (UK Results) conducted by Material February 2022
(n=1,550) (3) TikTok Marketing Science Global Retail Path to Purchase (UK Results) conducted by
Material August 2021 (n=1,601)
Seller success on TikTok Shop
-
Benefit CosmeticsBenefit hosted a series of LIVEs and Short videos highlighting their launch on TikTok Shop from their boutique. They had an increase in organic followers and engagement just within 3 days of launch.62.5kLIVE audience views280kTotal LIVE likes2.5kNew followers
-
Rebellious FashionRebellious Fashion understood the importance of collaborating with TikTok Creators and joined the TikTok Shop affiliate program. As a result, their sales increased within 3 months after joining.x45Revenue increase400%Product sales increase80%Share of Affiliate sales
-
@maryxm.mx ShowcaseMaryam worked with her TikTok Shop Creator Manager to come up with Short Video ideas and acquire samples as her main strategy. Her exclusive line with The Beauty Crop was a huge success.+185KMoM revenue growth (04-11/22)+200KFollower growth (04-12/22)+22K unitsSales at beauty crop launch
-
Grail ShowcaseAs a TikTok Shop Partner, agency Grail supported creator acquisition and facilitated the onboarding of creators to TikTok Shop with their 100+ monthly active creators including 9 L4+ creators.+800kMonthly revenuex3#1 performing agency (monthly)+100Monthly active creators
Benefit Cosmetics
Benefit hosted a series of LIVEs and Short
videos
highlighting their launch on TikTok Shop from their boutique. They had an
increase in organic followers and engagement just within 3 days of launch.
62.5k
LIVE audience views
280k
Total LIVE likes
2.5k
New followers
Rebellious Fashion
Rebellious Fashion understood the importance of
collaborating with TikTok Creators and joined the TikTok Shop affiliate program.
As a result, their sales increased within 3 months after joining.
x45
Revenue increase
400%
Product sales increase
80%
Share of Affiliate sales
@maryxm.mx Showcase
Maryam worked with her TikTok Shop Creator
Manager to come up with Short Video ideas and acquire samples as her main
strategy. Her exclusive line with The Beauty Crop was a huge success.
+185K
MoM revenue growth (04-11/22)
+200K
Follower growth (04-12/22)
+22K units
Sales at beauty crop launch
Grail Showcase
As a TikTok Shop Partner, agency Grail
supported
creator acquisition and facilitated the onboarding of creators to TikTok Shop
with their 100+ monthly active creators including 9 L4+ creators.
+800k
Monthly revenue
x3
#1 performing agency (monthly)
+100
Monthly active creators
Let's talk Shop
See what TikTok Shop can do For You.
Sellers
Join Now
Creators
Join Now
Partners
Join Now
Affiliate
Learn more
TikTok Shop Academy
TikTok Shop Academy is the central educational hub for sellers
and creators to learn best practices and steps to maximise their selling potential on TikTok
Shop.
Visit
Affiliate Centre
The Affiliate Centre connects creators and sellers through
creativity and commission. Sellers can link up with creators and pay commission on
successful sales, and creators can promote brands that are relevant to their followers.
Visit
FAQ
1. What do I need to get started with TikTok Shop?
You need a TikTok Account or Phone/Email Go to Register to sign up Enter your
personal/business information Choose your business type and submit relevant documents
Wait for approval of your application review, 2-3 days
Link bank account
Upload products and sell online
2. How can I add my products to TikTok Shop?
After successful registration in TikTok Shop as a Seller, product information can be uploaded in
the seller centre.
Products uploaded need to be compliant with TikTok Shop product qualifications and UK
regulations as unsupported products will be rejected. Learn More
3. How can I sell my products on TikTok Shop?
1) Work with creators to promote products. TikTok Shop Affiliate programme helps brands and
sellers connect with creators through commission-based collaboration.
2) Go LIVE, Create Shoppable Videos, Product showcase
3) Get insights on products and sales performance in seller centre: reviews, analytics dashboard
4. How can I promote my products with TikTok Shop?
Discounts, vouchers, free shipping promotion/subsidies, incentive programmes
Join campaigns ( get notified via newsletter about upcoming campaigns)
5. How can customers buy my products on TikTok Shop?
LIVE streams, short videos, showcase tab
Click on product and add to basket
Manage orders, order tracking, shipping, returns, and payment methods all within seller
centre
Read More
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